Our Mission: Improve lives by creating character awareness and initiating character development in all areas of community life.

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The West Michigan Character Council invites you to attend our monthly leadership coffee on the second Thursday of every month from 7:30 am to 8:30 am at the Eagle Building in downtown Holland (235 Central Ave, on the corner of 10th St. and Central Avenue, diagonal to Centennial Park).

Character Trait for March 2018:

Character matters!

This Year’s Character Values:

Jan:  Positivity                  Jul: Loyalty

Feb:  Honesty                    Aug: Creativity

Mar:  Decisiveness             Sep: Persuasiveness

Apr:  Cooperation              Oct: Thoroughness

May:  Availability               Nov: Respect

Jun:  Determination          Dec: Trustworthiness

The WMCC’s “Character Development through Cartoons Initiative” (CDCI)

Character Cartoon of the Month:

Welcome to the WMCC! We are a dedicated group of business people, teachers, city officials and community members who believe that strong positive character is absolutely vital to the future well-being of our region. Multiple studies in the last two decades make clear the role of character in success on an individual and organizational level. Our goal is to provide schools,  businesses and local organizations with the tools, materials and teaching they need to instill and reflect character values every day in all they do. We believe this is simply the most effective way to maintain and improve the quality of life in our area. Building character is a fun and rewarding adventure...we’d love

to have you join us!

This Month’s Character Award

A 2011 study of Ottawa County businesses showed that 8 of the 13 qualities new workers lack as they enter the workforce are character related. Schools are not actively teaching character values anymore. The WMCC saw this as both a challenge and a unique opportunity to improve the quality of life in our area by offering our schools a time-effective, fun way to incorporate character learning into the daily curriculum.

Starting in 2012 we began developing early learning graphic readers and flash cards that could be used to direct quick, memorable lessons around character values for Pre-K through 2nd grade students. We have received grants from the Community Foundation of the Holland and Zeeland Area, The Brooks Family Foundation, Meijer and the Perrigo Charitable Foundation, as well as cooperative development funding from Kids Hope USA.

Our goal with this CDCI is to create a 50 book series and two sets of 50 flash cards, distribute 3000 copies of each in our area and abroad, and then scientifically study the effect of these materials. We have one pilot study finished and another study planned for fall 2016. So far the results have been very promising. We have worked with the Community Foundation of the Holland & Zeeland Area, Kids Hope USA, Ready for School, The Ottawa Area Intermediate School District, and VIP Research and Evaluation. We are interested in expanding the initiative with similar organizations in Kent County.


The ability to work with others toward a common goal.

- Know the Common Goal

- Pay Attention to the Strengths of Everyone Involved

- Take Control When Needed/Give Control When Needed

- Recognize Good Work Being Done by Others

- Always Evaluate and Improve Communication

Cliff Eversman

Compassion:  Investing whatever is necessary

to heal the hurts of others.

The Summer of 2015 will be remembered for different things to different people.  To Brian White, Holland's Director of Transportation, and his street reconstruction team, 2015 will be remembered as the launch of the massive effort to establish snowmelt and possible district heat infrastructure down Central Avenue.  WIth the advent of the new natural gas power plant off Chicago Drive, snowmelt capacity will increase fivefold, but only if the appropriate pipe network is installed and ready to go by February, 2017...